Find the right keywords for your website and make the most of them

Published: Apr 12, 2022

Every website should have some terms and phrases laid out which are often appearing there and have connectivity with its focus. They are called keywords and their usage across your website plays an important role in optimization of search engines.

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It is important to realize right from the start, that the keywords are not everything. Your position among the search results of search engines affects a whole range of other SEO factors. But it partially helps Google, Seznam and other tools to classify your website and show it in relevant search questions.

What are the types of keywords?

Before we dive into finding specific terms and phrases, let's divide keywords into two basic groups.

  • Short keywords – These are general queries, usually a single word or short phrase. These include terms such as "shoes", "toys", "car bazaar", "tennis racket" These have a high search volume, which may sound appealing. The problem is that there are thousands of different websites working with them, so there is a lot of competition and it can be very challenging to create websites that show up in the top positions when queried for such general terms.
  • Long-tail key words – As the name suggests, these are longer and more specific phrases like “cheap blue children’s soccer cleats”, “the best burger in London”. Less people are looking for these, therefore you have better chance of ranking higher using them.

How to find keywords for your website?

So your goal should be to find and use as many keywords as possible with as many searches as possible and as little competition as possible. But this is easier said than done. So how do you do it?

The very basics of finding the ideal keywords is to list important terms and phrases related to your company and the products you offer. For example, if you have an affordable furniture store, general keywords such as "quality furniture" or "cheap wardrobe" may be useful, but more specific terms such as "wooden double bed" etc.

Google Keyword Planner is a great tool to help you find the right keywords. It will crawl your page, compare it to other similar sites and recommend other keywords that are related to terms that your potential customers are often searching for. It will also give you useful data on these keywords, such as competitors or comparisons of popularity with other terms.

Info: Google Keyword Planner is a useful tool to use for free. However, it's primarily designed for creating PPC campaigns on Google, where sometimes slightly different terms than the keywords on the site are needed to get visitors from organic search.

How to use keywords?

As we mentioned above, keywords are mainly used to help various algorithms (especially those of web search engines) rank your page correctly, which will then make it appear to users who are looking for services or products that you can offer them.

Keywords should therefore be found throughout your website, especially in various articles or descriptions. They are also the basic building blocks for creating PPC ads. But definitely don't put all your keywords on every page.

Divide them into smaller subgroups. For a furniture store, this could be categories like "beds", "chairs", "garden furniture", etc. Then assign terms and phrases to each group that are related to it. In practice, for example, you could put links to other pieces of garden furniture in the description of the garden chairs category in addition to the terms and phrases directly related to them ("how to choose garden chairs", "metal garden chairs", etc.). This will not only allow you to climb up the search engine rankings, but also show customers a direct route to other items they might also be likely to be interested in.

When writing articles, it is then important to use keywords related to the topic in the headlines. But don't forget to place them in meta descriptions, URLs, alt text for images, and put links to other sites in related words or phrases (for example: website design).

Always keep in mind that the most important thing is the readability and meaningful value for the readers – no keyword can save you. As a general rule, keywords should represent approximately 1-2% of all words in articles, i.e. roughly 1-2 terms for every 100 words.

If you need help with key words, or anything regarding online marketing, don’t hesitate to contact us. We will gladly meet or call you, look at your project, discuss everything, offer a specific solution and furthermore put it into operation – from development of website, design creation to social media advertising. Together we will help you grow.

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